![]() ![]() The cut-off point is 100 bucks, give or take a few pennies. So here is my point: Software prices have to come way, way down, or everybody will eventually use cracks, and then it's game over for independent developers.įor me personally, in the current economic climate, I have given myself a limit for how much I will spend on a new plug-in. It is a reality that will not go away, it will grow stronger. With this kind of pricing, for many, the temptation to use illegit stuff is overwhelming. A soft-compressor, at $250, is too expensive. ![]() The Lexicon bundle is too expensive, the new Flux bundle is too expensive, the Waves bundles are too expensive. In this world, plug-ins that cost thousands are too expensive, except for a handful of pros with regular gigs. "Regular" people steal music, free of guilt. It is as if clients now think that, perhaps, the likes of Steven Spielberg still pay for music they ordered. ![]() There is so much of it on the net - any style, any quantity. I now experience that clients don't want to pay anymore - at all! The assumption is that content is basically free. We are at a stage in the biz where there isn't so much money to go around anymore, in the way it was five, even two years ago. We urgently need a serious and honest discussion about pricing, with respect to software. They think of torrents as "file-sharing communities". I'm not going to get into name-dropping, but I can tell you that I know of top pros that have been using cracks for *10* years, basically since the torrent thing came into existence. People who use cracks don't record anything anyone would buy in the first place, so its not going to have an effect on the music biz.Not true - unfortunately. People who buy music buy music that is mainstream, which is all done in pro studios where they don't steal plugins. ![]()
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January 2023
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